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Last season in the Premier League brought a huge success for the both teams – Wolves and CoinDeal. The crypto exchange, thanks to this brave marketing step, has guaranteed himself value of £38,091,373 of gross exposure of the brand at the time of broadcasting in the media, gained popularity and new traders. Despite the recent slowdown in the crypto-market, our business is developing dynamically and this is possible, among other things, through cooperation with the Premier League team.
At the beginning of July 2018, CoinDeal became a global sponsor of the football club Wolverhampton Wanderers. The company was the first crypto exchange sponsoring the team from the Premier League. CoinDeal, thanks to this brave marketing step, has guaranteed himself value of £38,091,373 of gross exposure of the brand at the time of broadcasting in the media, gained popularity and new traders. This case of the sponsoring in the crypto-industry has marked as first in the history, and as it showed up – it was worth it!
At the beginning of the cooperation Kajetan Maćkowiak, CoinDeal Co-Founder said:
– We believe that Wolverhampton will help us to reach new customers.
And it was a truth, in a very short time, the words of Kajetan Maćkowiak were reflected in numbers. Now, thanks to the joint activities with Wolves, CoinDeal has more than 320.000 users and is known from this brave marketing step. We have been displayed more than 1,000,000 times on TV-screens worldwide. The Premier League itself had over 3 Billions global audience. Wolves team gained also a rapid fan growth in followed countries: 297% growth in Asia, 221% in USA, 50% in Europe, 985% in Mexico, which gives a huge raise of recognition the CoinDeal as a brand.
As part of the cooperation, the company’s logo was placed on the sleeves of match shirts, training shirts, backrests of chairs and reserve benches at the Wolves stadium and also on LED advertising boards during the games.
An additional marketing activity was a recording of an advertisement with the participation of Wolverhampton Wanderers football players and polish football freestylers.
CoinDeal marketing team says:
The ad — featuring well-known player Ruben Neves — was designed to emphasize the values of both worlds: cryptocurrencies and football. So, the material presents the advantages of the crypto industry consistent with the values known from football pitches.
The advertisement gained more than a million views on YouTube:
Who are we?
CoinDeal is not only a pioneer in sponsoring the Premier League team, but also engages itself in other sport activities, as a result of a consistent advertising strategy. But first of all we are one of the largest crypto-fiat exchanges founded in March 2018 by three Poles: Adam Bicz, Kajetan Maćkowiak and Filip Dzierżak.
Currently it offers access to over 50 markets, including the most popular cryptocurrencies and fiats: USD, GBP, EUR, PLN, RUB and KRW. What distinguishes us from others is a.o. the possibility for users to vote for the new cryptocurrency. If the coin reaches the appropriate number of votes, it is added to the platform. We have a robust Affiliate Program and Premium accounts, for more demanding but also for the newbies.
To keep the users on the platform and give them better experiences of trading, CoinDeal decided to introduce novelties, such as a Premium accounts and SegWit promotion. The Premium program gives to the trades an opportunity to have contact with private support consultant, quicker operations and lower fees on the platform. These and many other benefits are only a harbinger for further improvements. Today, more than 5% of all users have decided to trade with a premium account, and this number is still growing.
The exchange ensures that it is preparing further surprises for its current users and interesting campaigns to attract new ones.
Now, the season is coming to an end, we we trust….that the end is a new beginning. Management of CoinDeal does not confirm or deny the option, that the platform will become a team sponsor for the next season. They point out that such a demanding and beautiful adventure, which was part of the marketing strategy, gave them an ideas to further develop the features and possibilities of the platform. Serious talks with lawyers and concrete steps are being taken to open up CoinDeal to users from the United States.
– We’re getting ready to take a big step forward. We are coming to USA. This will allow users from there to freely use the platform. We will be available for crypto to crypto trading in around 14 states. We are currently in the process of acquiring hard-to-reach licenses in cooperation with Oster McBride law office. – says Adam Bicz, one of the CoinDeal Founders.
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